Alliance Block’s achievements in ensuring that part of their end-user base aka crypto noobs, has a positive experience in whatever they need to accomplish, and that, sometimes without a developer, is remarkable!
I should know. I WAS that exact same customer 18 years ago, oh around 2006, desperately trying to build a blog of some kind. The code, the confusion, the clumsiness of it all! Fast-forward 10 years or so, drop-and-drag websites entered our lives, and not a second too soon!
And boy oh boy, hasn’t it just got a whole lot eaiser as time went on? Exactly! This is what’s going on here folks. Alliance Blocks One Stop EASY-TO-USE De-Fi Shop is open for business!
Grow, Build, Engage
The new DeFi Terminal website makes it easy for builders, developers, and retail users to grow, build, and engage in DeFi through our integrated liquidity mining and staking solution
We are delighted to share with you today the launch of our reimagined DeFi Terminal website, built to make it easier for builders, developers, and retail users to get started with our liquidity mining and staking solution.
Staying true to our commitment to superior UI and UX, this is the beginning of extensive changes we are implementing across our websites to facilitate a seamless experience in understanding our solutions and to reduce the friction to engage, build, and grow using our end-to-end infrastructure for blockchain builders.
Making Web3.0 a more inclusive and accessible experience
When the modern web — as we know it — was still in its infancy, it wasn’t a user-friendly, scalable, and accessible experience for everyone. It took two decades of progress to get to where we are now, involving years of cumulative usability improvements and education to reach widespread adoption. Our experience of the web today and how easily integrated it is with our daily lives are thanks to technological advancements and the infrastructure that underpins it. In the dawn of Web3.0, we are facing the same challenges Web2.0 pioneers faced, and bringing DeFi to the masses is turning out to be a similar journey of incremental progress.
AllianceBlock has always put user interface design and experience as one of our guiding principles. We believe that blockchain applications, especially in DeFi, must become more user-friendly and trustworthy for users to feel at ease. Users need to be confident that the platforms they interact with are secure while making it straightforward to access all features and protocols via a standardized user interface. DeFi applications must continuously improve and streamline their user experience, complemented with an easy-to-understand and user-friendly interface, to reach mass adoption.
In recent months, we have evaluated how we can further scale and improve our liquidity mining and staking products. Users are already familiar with the easy-to-use and clean user interface of our DeFi Terminal portals, and it’s easy to participate in campaigns we and our growing list of clients have launched.
However, one key area we wanted to improve was the journey builders, developers and retail users take; from understanding what we offer with our liquidity mining and staking solution, to using our solution to accelerate their roadmap or engage in campaigns. This redesign is the beginning of improvements we will make that improve the customer journey for builders and developers, whilst providing an integrated DeFi experience for our retail users.
An integrated user journey for builders, developers and retail users
Our vision for the DeFi Terminal is to provide access to the best of DeFi in one place. We have divided the interface into three distinct areas to improve clarity and usability. In the first area, retail users and community members can participate and engage with DeFi through the AllianceBlock ecosystem. In the second area, developers and companies can build on top of our end-to-end infrastructure utilizing our SDKs and APIs. In the third area, builders and project leaders can leverage our ready-to-use solutions to accelerate their roadmap.
Engage: Across our solutions, retail users and community members can participate and engage with DeFi. Users can provide liquidity and swap tokens through the DEX or participate in liquidity mining or staking campaigns through the DeFi Terminal. Users can bridge their tokens across our supported networks through the Bridge, or provide capital and participate in the discussions on Fundrs.
As a first step to improve the user journey, we have built an aggregated view of all ongoing campaigns from AllianceBlock and our clients across all client DeFi Terminal portals for both liquidity mining and staking.
Build: With most of our solutions already on Mainnet, most recently DEX and Fundrs, we will soon begin releasing documentation for our SDKs and APIs, starting with the DeFi Terminal. With these, developers can easily integrate and build with our library of secure and audited protocols and smart contracts. Utilizing our end-to-end infrastructure, developers can quickly provide staking, liquidity mining, token, data bridging and peer-to-peer financing functionalities in their applications.
This will further allow any project, startup, or company to build their solutions using a standardized, modular and interoperable palette of development tools, thereby significantly reducing development costs. By providing access to an open-source codebase, companies can scale faster and focus on their core value proposition.
Grow: Projects can accelerate their development by using our ready-to-use products such as liquidity mining and staking through the DeFi Terminal. We have focused on providing more information to make it easier for projects to get started with our no-code solution and for their communities to understand and participate in their campaigns. We have created explanatory videos that provide information, for projects and their communities, so they can easily set up and use our DeFi Terminal portals. More videos for our other solutions will be coming soon; make sure to subscribe to our YouTube channel to get the latest on our tutorials, events, and explanatory videos.
Ongoing improvements and development updates
In addition to UI and UX improvements to our client portals, we have created a new DeFi Terminal for Builders page, which outlines all the features and unique value additions our solution offers for builders and developers. The page makes it easier to understand and get started with our liquidity mining and staking solution, whether builders and developers use our no-code, branded and secure portal to launch campaigns or integrate our audited smart contracts and protocols into their applications.
We have also published three use case articles highlighting the benefits and features of our no-code solution and SDK for launchpads, GameFi, and new blockchain projects.
As part of our vision to create a unified DeFi experience, we recently expanded the AllianceBlock Bridge to support two additional networks — Energy Web and Moonbeam, marking clear progress towards our goal of facilitating interoperability in the DeFi sector. We have also added support for the same networks in the DeFi Terminal, so projects on those chains can now launch campaigns using our solution.
As we prepare for the official listing of the first Fundrs Seekers projects, this is a key step to encourage broader participation in the Avalanche community, taking advantage of cheaper and faster transactions.
With this release of the new DeFi Terminal website, we are linking our solutions more closely together. Users can access, the, DEX, Bridge and Fundrs on the website but this is only the beginning. We are already designing and developing improvements for filtering campaigns, including expired ones. As you may have already seen on the AllianceBlock website, we are working on a consistent navigation system that links to all of our solutions, documentation, and support portals.
Moreover, we are still working towards a more integrated portal, offering a market-leading DeFi experience. We will be launching an updated page of our vision for the DeFi Terminal in the coming months, leading the path to a true one-stop shop for DeFi.
We are proud and delighted to share with you the launch of the reimagined DeFi Terminal website. This is the latest in a string of launches and deployments that we’ve implemented in the past few months (despite bear market conditions), working towards the goal of making DeFi more inclusive, accessible and participatory for everyone.
Check out the new website here. If you are a project with a token and are interested in using our liquidity mining and staking solution, let’s get on a call here.
Stay up to date with all the latest updates about our DeFi Terminal by following us on Twitter, LinkedIn and Reddit.
About AllianceBlock
AllianceBlock is bridging the gap between decentralized and traditional finance by remedying issues in both spheres and linking them more closely. They see the future of finance as an integrated system in which the best of both worlds can work together to increase capital flows and technological innovation.
They are building this future by bridging traditional finance with compliant, data-driven access to new decentralized markets, DeFi projects and ecosystem-scaling tools such as funding and interoperability. As such, they are building a next-generation financial infrastructure that aims to provide regulated financial entities worldwide with the tools they need to access the DeFi space seamlessly.
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